Sharing a Trip/Booking
This feature allows the user who books a trip to add additional users to that booking. For the users this solves the problem of the guests asking the main booker for all the trip details. For Hostelworld we gain new user accounts and app downloads free of acquisition costs. This feature increased new app downloads by 30%.
Property Card Redesign
Hostelworld property cards require to have large amounts of informations and also need to be flexible enough to have alternating types of information and to work in 13 different languages. This card is a key part of converting users from browsers to bookers. Research indicated the order of hierarchy of information, property image and price being the most important so it was key to increase the size and add clarity to these. Other elements were given more space which resulted in the user being able to scan the card quicker. The redesign of the card saw a 4% increase in conversion.
Illustration System
The illustration system I created allowed the design team to quickly create illustrations for our products. Illustrations in our products have to represent Hostelworld users and the world of our users. The system allowed even designers who were not illustrators to create an illustration quickly and keep consistent with our illustration style thus saving the team time and money.
